Vision

Guide and motivate the medium of television in a correct, balanced and creative way to usher in a better society ensuring the cultural identity of the nation.

Mission

Enhance and encourage for the advancement in the quality of the programmes, news and advertisements of all genres to bring them to higher caliber of standards recognized globally while accepting the multidisciplinary features of the society of Sri Lanka.

Objectives

• Planning and implementation of proposals for the better usage of media in future, reviewing the existing genres and their characteristics of the television media of Sri Lanka.
• Take steps for preservation of unique local tele creations and consequential components of which they were based on.
• Research on the fields relevant to television such as creative, technical and management. Publish analytical and descriptive documents and enhance such activities.
• Conduct competitions, educational programmes, discussions, award presentations and other programmes to encourage all the parties concerned.

Values

• Accept the medium of television as a source of culture.
• Accept the local identity and its multiplicity
• Direct towards common objectives through mutual understanding among all the parties relevant to the medium.
• Direct towards usage of media for information, entertainment, education and information.

Target

Empower all parties concerned to achieve national objectives including national integrity through creative productions ensuring the diversity of the local art of television and the industry, thereby provide the background to usher in sustainable media culture.

Programme

Short term and long term programmes are implemented in comply with the monthly decisions taken by the Advisory Board. It is envisaged to conduct a series of seminar throughout the island targeting various parties relevant to the medium. In addition it is expected to hold a series of discussion with small groups and to hold an awards ceremony to encourage producers. Also it is envisaged to introduce a code of ethics to telecast creations on higher standards. Revisions to the Public Performance Act will also be made.